The heart and soul of Morris Moor
Originally the site of the Philip Morris factory, this collection of buildings once formed the industrial centre of Moorabbin. One of the largest employers in the area, the factory had around 800 employees at the height of production. Their commitment to a strong work ethic, the spirit of community, and a sense of possibility, like the original structure, remains at the heart of Morris Moor – contemporary and cool, emanating the industrious, hopeful feel of its past.
![Two women walking](/_next/image?url=%2Fimg%2Fstickers%2Fhistory%2Ftwo-women-walking.png&w=3840&q=100)
![Inspections on the main factory floor, circa 1968.](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298278-inspections.jpg&w=3840&q=100)
![Two women walking](/_next/image?url=%2Fimg%2Fstickers%2Fhistory%2Ftwo-women-walking.png&w=3840&q=100)
The city of Moorabbin is thriving. In a post-war world, it is becoming one of the fastest growing municipalities with a population of 25,000.
1945
![View from Cochranes Road, circa 1974.](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298296-cochranes-road.jpg&w=3840&q=100)
Philip Morris begin operations in Moorabbin, opening its first factory outside of the USA.
![The former tobacco plant, under construction in 1954.](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298306-tobacco-plant.jpg&w=3840&q=100)
![People holding up arrow](/_next/image?url=%2Fimg%2Fstickers%2Fhistory%2Fpeople-holding-up-arrow.png&w=3840&q=100)
1968
![Man walking with hand out](/_next/image?url=%2Fimg%2Fstickers%2Fhistory%2Fman-walking-hand-out.png&w=3840&q=100)
The Leaf Stemmery begins operations, processing over 200 tonnes of raw tobacco per week.
![architecture, building, indoors](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298368-warehouse.jpg&w=3840&q=100)
![Man with toddler on shoulders](/_next/image?url=%2Fimg%2Fstickers%2Fhistory%2Fman-with-toddler-on-shoulders.png&w=3840&q=100)
![The Leaf Stemmery, 1966.](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298357-leaf-stemmery.jpg&w=3840&q=100)
Philip Morris closes its doors, thanking its loyal employees, who were part of the community since day one.
![person, worker, adult, male, man, face, head](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298380-construction-workers.jpg&w=3840&q=100)
The Philip Morris Factory precinct presented a unique opportunity for visionary developer Up Property. Laying out an ambitious 10-year masterplan, Up embraced the mid-century heritage buildings’ potential to become a world-class contemporary space. Up’s progressive thinking has led to a community destination for work, play, food and drink.
2016
![wood, architecture, building, plywood, handrail](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298401-ladders-piled.jpg&w=3840&q=100)
![architecture, building, factory, indoors](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298388-scaffolding.jpg&w=3840&q=100)
![architecture, building, floor, flooring, factory, wood, indoors, interior design](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298411-paint-buckets.jpg&w=3840&q=100)
Tomorrow
Morris Moor is in full swing – a space for entertainment, events, eating, drinking and merriment in general.
The city of Moorabbin is thriving. In a post-war world, it is becoming one of the fastest growing municipalities with a population of 25,000.
1945
![Inspections on the main factory floor, circa 1968.](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298278-inspections.jpg&w=3840&q=100)
Philip Morris begin operations in Moorabbin, opening its first factory outside of the USA.
![People holding up arrow](/_next/image?url=%2Fimg%2Fstickers%2Fhistory%2Fpeople-holding-up-arrow.png&w=3840&q=100)
![The former tobacco plant, under construction in 1954.](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298306-tobacco-plant.jpg&w=3840&q=100)
![Man walking with hand out](/_next/image?url=%2Fimg%2Fstickers%2Fhistory%2Fman-walking-hand-out.png&w=3840&q=100)
1968
![View from Cochranes Road, circa 1974.](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298296-cochranes-road.jpg&w=3840&q=100)
![The Leaf Stemmery, 1966.](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298357-leaf-stemmery.jpg&w=3840&q=100)
![Man with toddler on shoulders](/_next/image?url=%2Fimg%2Fstickers%2Fhistory%2Fman-with-toddler-on-shoulders.png&w=3840&q=100)
The Leaf Stemmery begins operations, processing over 200 tonnes of raw tobacco per week.
Philip Morris closes its doors, thanking its loyal employees, who were part of the community since day one.
2016
![wood, architecture, building, plywood, handrail](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298388-scaffolding.jpg&w=3840&q=100)
![architecture, building, floor, flooring, factory, wood, indoors, interior design](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298411-paint-buckets.jpg&w=3840&q=100)
![architecture, building, factory, indoors](/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F117026%2F1705298380-construction-workers.jpg&w=3840&q=100)
The Philip Morris Factory precinct presented a unique opportunity for visionary developer Up Property. Laying out an ambitious 10-year masterplan, Up embraced the mid-century heritage buildings’ potential to become a world-class contemporary space. Up’s progressive thinking has led to a community destination for work, play, food and drink.
Tomorrow
Morris Moor is in full swing – a space for entertainment, events, eating, drinking and merriment in general.